How to Segment Your Target Audience with Generational Marketing
Don’t try to reach Millennials and Baby Boomers with the same advertisement.
I’ll explain the differences between: The Silent Generation Baby Boomers ...
4 Ways To Make Your B2B Team #Getsocial
Here are four of my favorite tips for getting B2B companies (and their employees) on board with social media strategies.
1: Get to the point already.
...
Why Facebook has a Big Problem
Our obsession I spend a lot of time on social media.
I don’t need a reminder to waste time.
It’s all about business But for me social media is also an ...
The Evolution of Influencer Marketing: A #CMWorld Chat with Lee Odden
Influencer marketing is about elevating your brand and creating exposure by leveraging the voice of others.
But how do you get the most value from you ...
Weekend Reading: “The Story Telling Edge” by Joe Lazauskas and Shane Snow
For the 166th episode of The Marketing Book Podcast, I interviewed Joe Lazauskas, co-author of The Storytelling Edge: How to Transform Your Business, ...
Does Buying Instagram Followers Work?
Can you buy Instagram followers?
There are plenty of cheap services available that allow you to buy 1,000 followers for as little as $10 USD.
But you’ ...
Where Clickbait, Linkbait, and Viral Content Fit in SEO Campaigns – Whiteboard Friday
Rand discusses what kind of content investments make sense for this type of strategy and explains why it works in this week's Whiteboard Friday.
There ...
Blog SEO: How to Search Engine Optimize Your Blog Content
10 Blog SEO Tips to Search Engine Optimize Your Blog Content 1.
Optimizing your blog posts for keywords is not about incorporating as many keywords in ...
What Do Modern B2B Customers Want? It’s More Complex Than You Think
According to reports generated by Heinz Marketing and SnapApp, 41 percent of corporate buyers or purchase influencers comes from the under-40 crowd.
I ...
How to Make Your Content Spread Like Wildfire With This Simple Strategy
Creating great content is only part of the battle, so I'd like to show you the process I take after spending millions of dollars on content marketing ...