Influencer marketing is about elevating your brand and creating exposure by leveraging the voice of others. But how do you get the most value from your influencer relationships? TopRank Marketing CEO Lee Odden helped our community break down the risks and rewards of working with influencers during a recent #CMWorld Twitter chat. What are the advantages of working with influencers and producing co-created content? — Lee Odden (@leeodden) March 13, 2018 A1: one advantage, get greater engagement #cmworld https://t.co/0cWC4DZjbt a1. #influencermarketing advantages to brands are the potential for new audiences, reputation, and being part of the in-crowd, whatever that means. A5: It’s great when brands answer buyers’ questions, but when trusted, credible experts answer those questions, it can facilitate lead quality, speed, order size and conversion rates. #CMWorld — Lee Odden (@leeodden) March 13, 2018 A5: Influence begets action. I see my Influencer talk about a product and I become a lead by checking it out on the company website. I buy the product and become a sale.
Influencer marketing is about elevating your brand and creating exposure by leveraging the voice of others. But how do you get the most value from your influencer relationships? TopRank Marketing CEO Lee Odden helped our community break down the risks and rewards of working with influencers during a recent #CMWorld Twitter chat.
What are the advantages of working with influencers and producing co-created content?
A1: At the most basic level, collaborating with relevant influencers to co-create content that is promoted by those influencers helps brands connect with potential customers that are ignoring the brand’s advertising and salesy promotions.
— Lee Odden (@leeodden) March 13, 2018
A1: one advantage,…
COMMENTS