Calculate Your Influencer Marketing ROI in 5 Steps
Step 1: Set campaign goals for accurate ROI tracking The first and most important step in any influencer marketing program is to set clear goals and o ...
5 Google Business Profile Tweaks To Improve Foot Traffic
At a recent local search conference, Greg shared that 40 percent of the Google Q&A questions his clients receive are actually leads.
A well-positioned ...
3 Reasons You’re Not Seeing Results from Social Media
It can be frustrating when you’re not seeing results from social media.
If you’re not seeing an ROI for the time or money you’re putting into a social ...
What to Learn from March Madness Videos That Won Social in 2018
Before looking at who’s winning the content conversation around this year’s “madness,” we’re looking back at the big winners from 2018 and what they d ...
Last Week’s Facebook Outage Proves Why Email Marketing Is Still So Valuable
In your autoresponder or first-touch point, direct the reader’s attention to some of your other winning content and you’ll turn seconds of attention i ...
How to Add Adsense to Your Website
What is Google AdSense?
It’s a free way for websites to make money by displaying targeted Google advertisements on their sites.
How AdSense works AdSe ...
Three Reasons Most Content Marketing Fails, and What to Do About Them
Among those who thought their content marketing efforts were most successful, 59% had a documented strategy compared with 18% for the least successful ...
The Top Challenges Facing In-House Creative Teams
Less than half of those who work on in-house creative teams say morale in their group is high, according to recent research from InSource and inMotion ...
8 of the Biggest Google Algorithm Updates of 2018
A common struggle for SEO experts is keeping up with Google’s ever-changing search algorithms.
In fact, Google’s Dan Sullivan claimed “We do some type ...
Facebook and Instagram Going Dark Should Be a Wake Up Call for Entrepreneurs
Your website and your email list are assets you own.
Just like in times past, for some entrepreneurs their business is heavily dependent on organicall ...