Weekend Reading: “Perennial Seller” by Ryan Holiday
For the 132nd episode of The Marketing Book Podcast, I interviewed Ryan Holiday, author of Perennial Seller: The Art of Making and Marketing Work that ...
How to Hire Your Digital Marketing Dream Team (Without a Big Brand Budget)
What exactly is a full-stack marketer?
The people on your digital marketing team As you build out your digital marketing team, there are three key rol ...
What Happens When You Make Gated Content Free?
But at the same time, it turned out that we had a lot of landing pages for our offers -- the gates, if you will, that weren’t getting much organic sea ...
Why Social Media Does Not Correspond to Exponential Growth
Why Social Media Does Not Correspond to Exponential Growth.
It reminded me of what people often believe about social media.
She did a pretty ok job.” ...
Is Earned Media Value A Valid Metric For Social Media Measurement?
Earned media value (EMV) is touted by some marketing agencies as a valuable metric for measuring social media and influencer marketing campaigns.
Prop ...
Eight Rules for Data-Driven Marketing
This article will provide some sound advice about getting data-driven marketing right—from think big but start small (and with the basics), to take an ...
E-Commerce Technology: Why Your ESP Is Not Enough, and What You Need Instead
E-Commerce Technology: Why Your ESP Is Not Enough, and What You Need Instead.
It's widely accepted that on average 80% of first-time purchasers won't ...
Why You Need To Rethink Social Media To Harness Its Selling Power
The amazing influence of social media is particularly evident in the world of social media marketing.
Within three years of its launch, it had earned ...
Business Insider Videos Thrive on Delivering Soft News
Business Insider: Facebook Video Success According to BI’s advertising page, the news and media organization’s website pulls in more than 78 million u ...
Better Content, Better Websites, and a Little Inspiration
Better Content, Better Websites, and a Little Inspiration.
On Monday, Brian Clark kicked off a new series of quick copy tips.
These are short, powerfu ...