Why Social Media Does Not Correspond to Exponential Growth. It reminded me of what people often believe about social media. She did a pretty ok job.” And then, if both people remember what you were talking about, one of the people might write down your website or phone number. Social media helps to get your business in front of more people, but it’s not a magic bullet. Social Media Can’t Help a Rotten Business If you treat your customers badly, social media can’t fix that. If your product is one that most people don’t want, social media can’t fix that, either. Testimonials Help What people say on social media does help, but it’s not magic. It does remind people that your business exists. Influencers Also Help If you have influential people in your life, hearing them talk about a solid business can help even more. In that case, two people will tell two people, and so on.
Why Social Media Does Not Correspond to Exponential Growth
Recently, someone mentioned an old Faberge shampoo commercial. It reminded me of what people often believe about social media. In the Faberge ad, Heather Locklear says “I’ll tell two friends, and they’ll tell two friends, and so on…” When does that ever happen? Answer: Never! Almost never, anyway.
Social media is a long-term strategy; you need to be in it for the long haul. As this article from Inc Magazine, 8 Things You Need to Understand About Social Media, underscores, “There are very few brands that have instant fame and exponential growth on social media, just as there are very few overnight successes in business.” Amen to that.
Here’s a scenario that’s closer to what really happens. Say someone is at a party, drinking. And the subject of your business comes up. At that point, someone might say, “oh, yeah. She did a pretty ok job.” And then, if both people remember what you were talking about, one of the people might write down your website or phone number. Maybe. And that’s if someone was looking specifically for your service or product.
When exposed to your business or brand, people will tend to remember you longer. And if they know you personally, they’ll remember you…