7 Content Marketing Techniques That Will Boost Your Audience Engagement
This is important because you’ll need to empathize with your audience if you’re going to create content they’ll engage with.
Would I take the time to ...
The Introvert’s Guide to Running a Meeting
But how could I be an introvert?
Susan Cain, co-founder of Quiet Revolution, explored these misconceptions in her 2012 TED talk.
But introversion, she ...
State of content marketing in 2016: the hits and the misses
If you do, this post about the hits and misses of content marketing in 2016 will help you reassess your ongoing efforts and help you make the necessar ...
Content Curation 101: 7 Best Practices, Helpful Tools & Great Examples
Content Curation 101: 7 Best Practices, Helpful Tools & Great Examples.
What is content curation?
Simply put, content curation is all about finding, g ...
![5 Little-Known Tips for Improving the Performance of Your Campaigns [Infographic]](https://blog.hubspot.com/hs-fs/hubfs/PPC-Gifographic-compressor.jpg?t=1482741881722&width=365&height=151&name=PPC-Gifographic-compressor.jpg "5 Little-Known Tips for Improving the Performance of Your Campaigns [Infographic]")
5 Little-Known Tips for Improving the Performance of Your Campaigns [Infographic]
With a search term to keyword discrepancy ratio of 132:1, it can be challenging to continually improve your clickthrough rates and lower your cost-per ...
A 7-Step Plan for Generating Leads With Facebook Ads
You can do this only if you know your audience well.
To optimize your Facebook ads and monitor the results, you need to add the pixel to the thank-you ...
CMI Reveals the 12 Most Popular Posts of 2016
How many of the 366+ blog posts published in 2016 by CMI did you read?
You’ll find they all have one thing in common: The authors dropped a bunch of k ...
![Must-Know Topics, Companies, and People for 2016 [CCO Recap]](http://contentmarketinginstitute.com/wp-content/uploads/2016/12/chief-content-officer-recap-125x69.png "Must-Know Topics, Companies, and People for 2016 [CCO Recap]")
Must-Know Topics, Companies, and People for 2016 [CCO Recap]
Here are my favorites from the year.
Content marketing for engineer types February is always our content strategy issue.
(Think of it as the content m ...
Social media marketing more than a B-to-C world
Social media marketing more than a B-to-C world.
Platforms that work well for B2B social media marketing are LinkedIn and Twitter.
Whether it’s throug ...
Paid vs. Organic Social Media: How to Strike the Right Balance
The answer of course, is paid social media.
According to a new study from business-to-business (B2B) research firm, Clutch, 86 percent of marketers ar ...