3 Core Sales Support Services Your Agency Needs To Offer
Once sales and marketing agree on a set of ideal buyer personas, take time to clarify -- and revise, if necessary -- the client's marketing and sales ...
The Scary State of Agency Morale, in 5 Charts
The advertising industry has a major morale problem, and it's not going to go away on its own.
To help agencies tackle these questions and visualize t ...
Topics Over Keywords: A Simple Framework for More Effective Content Creation
The Search Engines Are Changing Updates to the way that the search engines are processing and evaluating content have been tied heavily to the approac ...
Online Video Metrics That Really Matter for B2B, B2C, and Influencer Marketers
Online Video Metrics That Really Matter for B2B, B2C, and Influencer Marketers.
And this isn't because they haven’t tried using videos or YouTube.
Bec ...
The Value of YouTube’s New End Screens Feature for Brands and Publishers
The Value of YouTube's New End Screens Feature for Brands and Publishers.
End Screens can appear in the last 5-20 seconds of a video, and desktop view ...
How the Top Online Video Platforms Are Taking Businesses Beyond YouTube
In this new world, businesses need to consider a new strategy ‘beyond YouTube’ for hosting, publishing, optimizing and tracking the performance of the ...
Vidyard Does the Mannequin Challenge
Vidyard Does the Mannequin Challenge.
From the Harlem Shake to the Ice Bucket Challenge, every year seems to bring us a new (kinda wacky), themed vide ...
YouTube Retains Starring Role in Google’s Portfolio
Alphabet Inc (the company formerly known as Google) has confirmed that its Q3 2016 net income rose 27% to $5.06 billion year on year.
Now, $10 billion ...
Episode 53: Using Video for a Boring Business
Episode 53: Using Video for a Boring Business.
Let’s face it.
Some businesses are just plain boring.
The exact opposite.
The point is that any product ...
Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm
Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm.
“Vidyard has a clear vision of video’s future ...