Pinterest Launches Rotating Showcase: This Week in Social Media

Pinterest Launches Rotating Showcase: This Week in Social Media. To help you stay up to date with social media, here are some of the news items that caught our attention. Pinterest Expands Promoted Pins to Canada: Pinterest announced that promoted pins are now available to Canadian companies. Not only do promoted pins “blend right in with the rest of the content on Pinterest” and help pinners find what they’re looking for, they also “reach them at the moment they’re looking for it.” Twitter Adds Conversation Ranking and Direct Reply Count: In a Help Center article, Twitter announced the addition of conversation ranking and direct reply count to its mobile apps. Topics include Snapchat shutting down the Story Explorer feature in Live Stories and releases Spectacles (2:57), changes to Facebook page layout design (18:10), and Twitter expanding moments creation and conversations ranking to mobile (29:17). Yelp App Enables Check-in Photos With Star Rating and Bookmark Sharing: Yelp announced a new way for customers to share their experiences at local businesses with “Yelfies,” a check-in photo that captures a location’s surroundings “in the moment.” Along with the image, users can add the business name and star rating or share their photos with friends and family. Instagram will notify users if you take a screenshot of their private message https://t.co/eO83seLf0L pic.twitter.com/fgNSYYVYfa Facebook Adds Instant Games to Messenger and News Feed: Facebook launched Instant Games, “a new HTML5 cross-platform gaming experience, on Messenger and Facebook News Feed for both mobile and the Web.” This new experience allows users to “easily discover, share and play games” completely within Facebook. Changes to the Facebook news feed algorithm that prioritize “friends and family over other sources” led to a decrease in effective referral traffic and views for small businesses. The data shows that 70% of sales professionals and marketers say alignment delivers a better customer buying experience and 58% say collaboration delivers improved customer retention. What do you think of the new rotating showcase feature on Pinterest?

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Welcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Rolls Out New Looks for Business Profiles: Pinterest announced several updates to its business profiles including a new rotating showcase that “sits right at the top of your profile” and is the “first thing people see.” The showcase offers a way for brands to introduce themselves and craft the story of their business.

Pinterest also rolled out the ability to highlight up to five of boards and buyable pins to share on the web and a “bright, new design” that’s consistent across the web and mobile experience. Pinterest confirms that users will start to see these new improvements on the Pinterest website and apps this week.

Pinterest announced several updates to its business profiles including a new rotating showcase.
Pinterest announced several updates to its business profiles including a new rotating showcase.

Twitter Enables All Users to Create Moments on Mobile: Earlier this fall, Twitter opened its Moments feature to all users on the web. This past week, Twitter expanded this capability to mobile users too. Twitter offers a step-by-step tutorial on how to craft “your own Moment” on mobile through a series of tweets. Twitter moment creation is available now on iOS and Android.

Pinterest Expands Promoted Pins to Canada: Pinterest announced that promoted pins are now available to Canadian companies. On the Pinterest for Business blog, the company states that while “ads aren’t new for Canadian Pinners… now they’ll begin to see Promoted Pins from local companies” as they browse through the site. Not only do promoted pins “blend right in with the rest of the content on Pinterest” and help pinners find what they’re looking for, they also “reach them at the moment they’re looking for it.”

Twitter Adds Conversation Ranking and Direct Reply Count: In a Help Center article, Twitter announced the addition of conversation ranking and direct reply count to its mobile apps. With conversation ranking, not all replies in a conversation will be shown in chronological order. Instead, replies will be grouped by sub-conversations and reorganized based on a number of factors. The direct reply count quickly shows “how many people are participating in the conversation” in the same way favorites and retweets are counted beneath each tweet.

It’s now easier than ever to see the buzz around your Tweet with reply counts and organized conversations: https://t.co/GM7DBEZbJr. pic.twitter.com/FgaH2I4nsI

Our Take on Top News This Week

In this week’s show from Friday, December 2, 2016, Michael Stelzner and guests discuss the top news in social media. Topics include Snapchat shutting down the Story Explorer feature in Live Stories and releases Spectacles (2:57), changes to Facebook page layout design (18:10), and Twitter expanding moments creation and conversations ranking to mobile (29:17). Subscribe to future shows here.

More News to Note

Facebook Launches Creative Hub Globally: Facebook rolled out the Creative Hub, “a new destination where marketers and advertisers can be inspired by great creative, design their own and share it with others.” Facebook also introduced a new Inspiration Gallery that will “showcase examples of outstanding mobile creative across Facebook and Instagram.” Facebook built Creative Hub “to be a faster, easier way to produce ideas that capture attention and delight people where they’re spending their time – on mobile.” This new tool has been tested by more than 30 creative agencies since it was first announced in June and is ready to be used by the “entire global advertising and marketing community.”

Facebook launches Creative Hub and introduced a new Inspiration Gallery globally.
Facebook launched Creative Hub and introduced a new Inspiration Gallery globally.

Yelp App Enables Check-in Photos With Star Rating and Bookmark Sharing: Yelp announced a new way for customers to share their experiences at local businesses with “Yelfies,” a check-in photo that captures a location’s surroundings “in the moment.” Along with the image, users can add the business name and star rating or share their photos with friends and family. Yelp also added the ability for users to share their bookmark collections on the site with other users to see and follow. These new features on the Yelp app are available on both iOS and Android devices.

Snapchat Shuts Down Story Explorer Feature…

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