Principles and Books for Looking into the Digital Future from Lee Aase

Principles and Books for Looking into the Digital Future from Lee Aase. When asked to share digital trends and predictions to kick-off the inaugural Minnesota PRSA Digital Skills Workshop, Lee Aase, Director, Mayo Clinic Social Media Network, took an alternative approach. Digital media is changing fast, so Aase, a leader in utilizing social media, shared insights for getting your mind moving in new directions. (Note – one book is free.) Aase reminisced about the big three TV networks and newspapers. Now, the Mayo Clinic was rated the best hospital by U.S News and World Report. Book to consider: Principle 4: The Growth Mindset Creates Optionality As a trailblazer in social media, Aase uses the mindset, “Proceed until apprehended!” He was one of the first to use platforms like Facebook and Twitter in a medical setting. More books to consider: Principle 5: Think Analogically Social media is now part of the DNA of Mayo Clinic. As the head of the Mayo Clinic Social Media Network (#MCSMN) he uses social media to lead a revolution in healthcare. He advised subscribing to The Tim Farriss Show podcast, and reading (listening to) these books: What marketing digital disruption will you predict?

When asked to share digital trends and predictions to kick-off the inaugural Minnesota PRSA Digital Skills Workshop, Lee Aase, Director, Mayo Clinic Social Media Network, took an alternative approach.

I’ll share the trends that I’ve observed, and the books that I have read or heard at least two times, but generally more. And link you to the Audible store, while the future I cannot foretell these principles will serve you well.

Digital media is changing fast, so Aase, a leader in utilizing social media, shared insights for getting your mind moving in new directions. Along the way, he shared some of his favorite audio books, and joked if you subscribe to the one book per month plan on Audible, you will be set for the next year. (Note – one book is free.)

Principle 1: Extrapolation is the Best Starting Point for Prediction

We start our research by looking back at digital media. Aase reminisced about the big three TV networks and newspapers. Their monopoly over the news and advertising was staggering until Ted Turner came along and created CNN. Eventually, the internet meant new production and distribution was democratized.

These two revolutions have turned both news and advertising on their heads. Just look at the value of Facebook, which far outweighs the traditional media giants.

The books to consider to open your mind to digital opportunities include: