Question: Will My Company’s Social Media Efforts Pay Off?

Before you join the throng of companies and use your valuable and limited resources in your wish to make your social media efforts succeed, do THIS quick audit first. That way you do not waste your social media efforts, and you have realistic expectations in having a winning social media strategy for your company and make waves online. Past the infographic below is my few thoughts on objections that I often hear from CEOs and business owners whose social media efforts, for some, reason have not driven traffic to their site, grow social media engagement and gather more leads. Note: Social media marketing has several components that company of any size should factor in. Are you willing to share other people’s content on your social channels? Discuss your answers with your team to craft your best plan of action and options if you find any gap to make waves online. These are common social media objections that I hear from business owners and CEOs that I interviewed. Not according to this study by CMI for B2B’s in 2016: B2B marketers who have a documented content marketing strategy get better results from their content marketing tactics, social media platforms, and paid methods of content distribution (i.e., they rate them as more effective when compared with their peers who don’t have a documented strategy). This should make one realize that time is NOT cheap – yours, nor your social media specialist’s. Objection 5: I already have a website.

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social media efforts

Before you join the throng of companies and use your valuable and limited resources in your wish to make your social media efforts succeed, do THIS quick audit first.

That way you do not waste your social media efforts, and you have realistic expectations in having a winning social media strategy for your company and make waves online.

Past the infographic below is my few thoughts on objections that I often hear from CEOs and business owners whose social media efforts, for some, reason have not driven traffic to their site, grow social media engagement and gather more leads.

Note: Social media marketing has several components that company of any size should factor in. You may have all the components already in place without your knowing it; hence this quick social media audit would be beneficial to you.

Social Media Efforts Audit Questions

These are what the infographic has as questions:

  1. Are you patient?
  2. Do you have someone with several hours per week to dedicate to it?
  3. Are you willing to share other people’s content on your social channels?
  4. Do you create any original content that not product-related? Is it available on your website?
  5. Are you able to handle and respond to public criticism?
  6. Do you have a way to convert visitors who come to your website?
  7. Can you find people talking about your industry on social media sites?

How many ” Yes” did you answer?

How many “No” did you answer?

Discuss your answers with your team to craft your best plan of action and options if you find any gap to make waves online.

The section below may…

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