Effectively marketing your business requires time, skill and creativity. You may have looked into automation software, or automating parts of your business when considering whether to hire a new member. What do you hope to gain from either hiring a new team member or purchasing an automation tool? Time Seventy-four percent of marketers who responded to an Adestra survey said that the biggest benefit to marketing automation software is the time saved allows them to spend more time on messaging and higher level strategy. These processes can be taken off your hands by an effective automation tool. If set up correctly, and by choosing the best tool for your team and objectives, then the long term impact on saving time with automation tools can be just as effective. Since automation tools can help you to streamline your business and be more effective with your leads, down the line it can save you the cost of hiring a new team member. If you are looking for a solution during a particular campaign, you could find more benefits in hiring a team member whose work you can tailor to your needs. What do automation tools actually do? The pros and cons of hiring a new team member are well known, but there are plenty of myths about automation tools.
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Effectively marketing your business requires time, skill and creativity. You have a number of options for adding an edge to your business to get back some time and increase your productivity. You may have looked into automation software, or automating parts of your business when considering whether to hire a new member. Which is better for your business?
Here are a few things to consider.
What are your objectives?
Before we take a deep dive into your options, a question needs to be answered. What do you hope to gain from either hiring a new team member or purchasing an automation tool? Take a moment to think about your objectives.
If you are seeking more creativity and a fresh perspective on your work, then a new hire can bring new ideas and skills and solve your problems. Automation tools can’t do those things, but do have advantages if you are looking to gain more time or strengthen lead generation.
Time
Seventy-four percent of marketers who responded to an Adestra survey said that the biggest benefit to marketing automation software is the time saved allows them to spend more time on messaging and higher level strategy.
More time is the most valuable benefit of automation tools. Just think of all of the manual processes that go into a social media campaign: scheduling, publishing and monitoring content and your community. These processes can be taken off your hands by an effective automation tool.
How does this compare to the new hire option? The hiring process, managing a new team member and then waiting for them to get up to scratch takes time. In the long term it might alleviate the pressures on…
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