Social Media Manager

Duties: • Managing the social media marketing strategy for Gardner-Webb University focusing on the top level platforms including Facebook, Twitter, YouTube, Instagram and LinkedIn. • Execution, documentation and scheduling of all social media activities (i.e. tweeting, sharing, engaging, liking, increasing social reach.). • Creating social media campaigns and calls-to-action that drive engagement and generate leads for enrollment. • Implementing Social Media SEO tactics aligned with our keyword and SEO strategies. • Conduct competitive analysis studies on client competitors, including digital footprint analysis. • Creating and directing the creation of, social-focused content both written and visual including photos, videos and written content. Of the highest quality. • Working with others on campus and on the marketing team to align communications in the most efficient manner possible to leverage our audiences. Candidates should be able to effectively communicate on campus at all levels and be the spokesperson for responsible social media use, measurement and management. Some weekend/evening work required.