The following social media marketing industry interview is with Mel Welsh, serving as the Editorial Lead for the Strategic Development team at Comcast. Prior to her current role, Mel worked in Local Media Development at Comcast, where her responsibilities included managing several of the company’s social media pages. Mel has also worked in a digital marketing role for Pearson, in which she helped the company increase their overall social media engagement by 68%.
Andrew: Have you noticed any noteworthy trends in social media marketing in recent years and what are they?
Mel: One of the social media marketing trends I have noticed in recent years is communication between brands. This humanizes brands and can make for some really interesting content. Brands leverage their relationships with other brands to access new audiences and better engage their existing ones.
Andrew: Do you think social media marketing is a useful tool for providing customer service?
Mel: Social media marketing is an excellent tool for…