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In a smartphone-centric world, everyone is a potential content creator. Yes, you need to have a good eye for composing a beautiful photo or capturing engaging video. But fortunately, mobile devices allow marketers the ability to grab moments unique to their brands with ease and at little cost.

Visual content is a powerful way to attract attention in a noisy social world. And it’s no secret that Instagram is a mighty social network. With over 500 million active monthly users, Instagram provides a tremendous opportunity to share with your audience a complete view of your brand.

At the Content Marketing Institute, our Instagram approach is simple — we aim to give our audience a glimpse into the personal side of CMI and our community with original content. Our main goal is to engage with our audience, but we occasionally use Instagram to let followers know of special events and promotions.

This past year, I hit my second anniversary with CMI. In that time, we are fortunate to have grown our Instagram presence by nearly 600%. By using relevant hashtags (i.e., #contentmarketing and #CMWorld) to increase awareness and attract other followers, we have the opportunity to connect with our Instagram community as well…

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