SPOTLIGHT: IRSC helps businesses boost social media presence

SPOTLIGHT: IRSC helps businesses boost social media presence

How can the average Treasure Coast business keep up? One way is to take advantage of Indian River State College training in social media effectiveness. The college offers programs ranging from business degrees to one-day workshops. Social media skill-building begins in the first business class in the associate degree program taught each semester by professor Arlene Green. “We spread out from the original target by boosting posts and creating promotions, which is affordable for a small business. About 20 percent of followers will drop off if posts are boring or repetitive.” Business administration student Eric Behymer is always focused on something new. The 22-year-old uses Facebook as the relationship builder for his rapidly growing business, Estate Treasures, selling new and used furniture and home decor. You can get 100 showings on Facebook, versus five showings in person,” said Zoda. Things are changing in the social media world; join us to keep your business on the cutting edge of internet marketing,” said instructor Leanna Haag. For information about degree programs, visit http://www.irsc.edu or call 866-792-4772.

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Facebook, Twitter — in fact, all aspects of social media have dramatically changed the way we communicate.

How can the average Treasure Coast business keep up? One way is to take advantage of Indian River State College training in social media effectiveness.

The college offers programs ranging from business degrees to one-day workshops.

Social media skill-building begins in the first business class in the associate degree program taught each semester by professor Arlene Green. Students are required to build a Weebly page to promote themselves, develop a marketing plan, create a YouTube video and become familiar with QR (or Quick Response) codes, Survey Monkey, LinkedIn, and Facebook.

“To be effective, your social media package needs to be rich and multi-layered,” said Green. “We spread out from the original target by boosting posts and creating promotions, which is affordable for a small business. We remind students to give followers something to do, to take an action, like receiving a coupon or submitting their e-mail. About 20 percent of followers will drop off if posts are boring or repetitive.”

Business administration student Eric Behymer is always focused…

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