![State of Inbound 2017: Your Go-To Business Report for Marketing and Sales Research [New Data]](http://www.marketinghub.today/wp-content/uploads/2017/05/state-of-inbound-2017-your-go-to-business-report-for-marketing-and-sales-research-new-data.png "State of Inbound 2017: Your Go-To Business Report for Marketing and Sales Research [New Data]")
Author: Megan Conley / Source: hubspot.com Generate more traffic, more leads, more customers. That's always been the purpose of marketing
Generate more traffic, more leads, more customers. That’s always been the purpose of marketing and sales.
But while the goal remains the same, the audience — and their preferences and behaviors — has not. People don’t want to just read content anymore. They want immersive video experiences. When it’s time to research a purchase or service a product, they don’t want to wait to talk to a rep on the phone. Instead, they’ll turn to an artificial intelligence-powered bot.
The way your customer shops and buys is drastically changing.
And in the age of the buyer, it’s up to businesses to adapt. That’s why we produce the State of Inbound research report each year: to help you stay up-to-date on all the…
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