Tag: Big data

When Big Data Meets Great Storytelling: athenahealth’s Content Evolution

When Big Data Meets Great Storytelling: athenahealth’s Content Evolution

But here are some lessons learned over the past two years that might be useful for other B2B content marketers. This meant drawing a sharp “church/sta ...
Will We Use Big Data to Solve Big Problems? Why Emerging Technology is at a Crossroads

Will We Use Big Data to Solve Big Problems? Why Emerging Technology is at a Crossroads

A question like, “does caffeine increase appetite” will boost the number of hits that link caffeine and hunger. Artificial Intelligence (AI) and machi ...
How to Make Your Content More Relevant in Search: 3 Lessons From Big Data

How to Make Your Content More Relevant in Search: 3 Lessons From Big Data

In his Intelligent Content Conference talk, Mastering the World of Deep Learning: How Big Data Is Making Content More Relevant in Search, Marcus share ...
5 Essential Insights on Influence the Future of Customer Engagement

5 Essential Insights on Influence the Future of Customer Engagement

Author: Lee Odden / Source: Online Marketing Blog - TopRank® When planning for 2017 and into 2018, many marketers have placed a high prio ...
AI, Machine Learning, and Big Data: Why Video Publishers Need to Keep Up With The Latest Trends

AI, Machine Learning, and Big Data: Why Video Publishers Need to Keep Up With The Latest Trends

Author: Greg Jarboe / Source: Tubular Insights Left-brained readers of Tubular Insights will geek out at the topic that I’m going to tack ...
Marketers: Big data is making you lazy (VB Live)

Marketers: Big data is making you lazy (VB Live)

For growth-minded companies, collecting customer data for the sake of collecting data is more risk than the rewards can usually justify. Because our c ...
Talend looks to ease big data prep with latest release

Talend looks to ease big data prep with latest release

Talend, the big data integration vendor that went public last July, announced its winter release today with new tools to help automate data preparatio ...

Big data expert Flavio Villanustre talks about the future of massive data stores

Big data expert Flavio Villanustre talks about the future of massive data stores. Flavio Villanustre is an expert in Big Data. He and his team at an o ...

What Content Marketers Need to Know Now About Artificial Intelligence

Instead, AI gives marketing teams the ability to process big data extremely fast and then automatically identify patterns in the data to develop conte ...
Are Big Data, Predictive Analytics, and Social Media Getting in the Way Of Basic Marketing?

Are Big Data, Predictive Analytics, and Social Media Getting in the Way Of Basic Marketing?

How can companies of a novel product get the basic instructions wrong? Whitler: You indicated that you believe that marketers are stepping over loyal ...
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