Tag: Brand
You Have 8 Seconds – GO! Brand Trust Secrets With Debra Jasper at #Pubcon 2018
“ Pubcon Pro Las Vegas 2018 keynote address.
Before Debra took the stage, Pubcon founder Brett Tabke told the audience how one of her previous keynote ...
4 Branding Lessons From Nike’s Colin Kaepernick Ad
The athletics-gear company also saw hefty gains in sales revenue throughout the month.
The marketing campaign reinvigorated the controversy around Kae ...
Top Brand Personalization Secrets From Scott Monty at #Pubcon 2018
Fear isn’t new, Scott said, and as such now we face an overabundance of content that has created a trust deficit.
Taking a close look at human nature’ ...
What Brand Evangelism Really Means — and Why It’s So Important
So, is your business benefiting from brand evangelism?
What we're getting wrong The dictionary defines evangelism, in part, as having to do with "zeal ...
Joe Pulizzi Shares What it Takes to be a Content Brand at #Pubcon Pro
So, who better to learn about content marketing from than Joe Pulizzi — the Founder of Content Marketing Institute — when it comes to turning your con ...
The Lessons We Can All Learn From Sears’s Branding Blunders
The time customers spent in the stores?
With an outdated logo and brand message, a less-than-appealing store experience and a failure to embrace influ ...
Writer Roundtable: How Do People Really Feel About Working for Brands?
Here’s what the writers had to say.
Have you written more for brands or media companies?
Dennin: Answering first and only to quality is why I like med ...
How to Increase Your Brand Exposure in 2018 with Public Relations
How are you managing the reputation of your company?
That’s why every business needs to have a public relations strategy in 2018.
Differences between ...
4 Ways Brands Can Be More Authentic On Social Media
Celebrities are posting that they’ve never had cereal before.
We connect most with content that is real, and people are catching on to content that is ...
How Brands Can Avoid the Dreaded Fauxthenticity Pitfall
Let’s be real for a second here.
But in the quest to get real, it’s all too easy to wind up making the exact opposite impression by trying too hard, e ...