Tag: Brand
Super Bowl Ads 2018: What Worked and What Didn’t
This year’s viewers saw fewer car ads than during past Super Bowls and more consumer product ads.
Copic is a marketing professor at San Diego State Un ...
Your Brand Needs a Conscience
Last January, Uber declined to participate in an organized taxi strike amidst the immigration ban protests at JFK airport.
But instead of leading to a ...
5 Brands Share Their Content Marketing Process
When you read or see a piece of high-quality content, you wonder how it got created.
It helps us understand the needs of our customers and the problem ...
![How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]](http://www.marketinghub.today/wp-content/uploads/2018/01/how-to-get-listeners-to-push-play-on-your-podcast-examples-from-boss-brands.png "How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]")
How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]
For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast.
With the success of high-prof ...
How Influencer Marketing Can Become a Powerful Weapon for Brands
In fact, Bloglovin found that 63 percent of the marketers it surveyed had increased their budgets for influencer marketing in 2017.
But, with thorough ...
Facebook, Google, Amazon: Which Ad Channel Is Right for Your Brand?
Consumer brands can advertise to prospects on so many channels.
Facebook Facebook is where consumers discover products — when they are not aware of a ...
How to Make an Emotional Narrative Work For Your Brand
Years ago, Zak’s lab discovered that Oxytocin acted as the brain’s mechanism for empathy.
In the video, a father tries to connect with his teenage dau ...
Why Branding Experts Need to Step Out of Their Silos
And yes, those involved with licensing want to talk about what's going on in their part of the brand universe.
How do we get the different disciplines ...
Is Yours a Digitally Born business? What? You Haven’t Yet Embraced Your Brand?
It has also been said that you can’t market your way out of a bad solution and, in fact, only sub-par solutions need marketing in the first place.
To ...
10 Tips for Creating the Perfect Social Media Content for Your Brand
As an entrepreneur or small-business owner, social media should be a top priority.
From promoting your products to building a community to developing ...