Tag: Brand
Infographic: The Science of Brand Voice
Whenever I talk to brand marketers, I always make sure to ask them one question: How is your content different than what your competitors create?
It’ ...
How Brands Use Twitter Banter to Gain Clout
With just 140 characters -- for now -- Twitter forces users to be concise and impactful.
Wendy's has taken this approach a few times while managing t ...
Calculating the ROI of Brand Awareness on Social Media
So if your main objective on social is boosting brand awareness, then these metrics are integral to proving success.
Compare this data to your benchm ...
5 Ways to Immediately Make Your Business More Personable
. However, brands that make an emotional connection with their customers are about twice as likely to retain them.
With that said, startups across the ...
5 Lessons Million-Dollar Companies Can Teach You About Online Marketing
I don’t have a million-dollar marketing budget.
No company starts with millions of dollars in their marketing budget.
Show that people use your produc ...
8 Best Practices for Brands Using Instagram Stories
8 Best Practices for Brands Using Instagram Stories.
With an increase of 50 million users in the past three months, Instagram Stories is looking more ...
The Psychology of Brand Loyalty: 5 Key Takeaways
On top of that, novelty is linked to stronger memories, which, upon repeated customer exposure, can instill familiarity and positive feelings.
Associa ...
How to Grow Your Personal Brand Online
Personal branding.
But personal branding?
What is a personal brand?
It’s about not leaving the success of your business up to chance.
Website Blog gra ...
How to Build a Remarkable 21st Century Brand
Driving Brand Identity Through a Clearly Defined Purpose Most organizations spend months devising predictable, and often garbled, mission or vision st ...
Why Going Cheap on Your Branding Is One of the Worst Mistakes You Can Make
But for those who do, 64 percent cite sharing a common bond with the brand as their primary reason for following or purchasing from them.
Breathe life ...