Tag: Business-to-business
5 Integral Components of a New-Wave B-to-B Marketing Strategy
Organizations finding success in b-to-b marketing’s new wave will be those that invest in new partnerships, data-informed creative and cutting-edge ma ...
9 B2B Content Marketing Musts for 2018
Publish Your Own Research According to a survey from Ascend2, 50 percent of B2B marketers say that research reports generate leads with the highest cu ...
Your B2B Customers Deserve Engaging Content, Too! So, Why Not Give It to Them?
But some companies that sell to other businesses (B2B) are also creating videos to post on YouTube, as well interactive content on their company site. ...
How To Set Goals For A Killer B2B Social Media Campaign
Marketers must clarify what they’re aiming to achieve with B2B social media campaigns, especially given the stubborn status of social media as a young ...
No Lies: How to Get Content Marketing Right in E-Commerce
Interactive content One advantage in-store shopping still has over the online experience is, in most cases, interactivity.
To incorporate and promote ...
Five Reasons B2B Marketers Who Don’t ‘Do Video’ Are Getting Left Behind
For a long time, B2C marketers have dominated video advertising.
According to a recent Google study, 70% of B2B buyers watch videos along their path t ...
4 Hacks You Need to Know to Amplify Your B2B Sales
However, B2B buyers are also usually very busy.
Always make sure your video has a purpose in mind and that you follow through with it.
It also help te ...
Contently Emerges as a Top Choice for B2B Content Marketers in Report by Forrester
It goes like this: “If content is the soul of digital, content marketing platforms are its church.” Forrester, a leading market research and analyst f ...
3 Reasons B2B Marketers Need Optimized & Influencer Activated Content
If buyers are not engaging with brand social media and content, then where is their attention?
This is not a new question and the way we’ve been findi ...
What Do Modern B2B Customers Want? It’s More Complex Than You Think
According to reports generated by Heinz Marketing and SnapApp, 41 percent of corporate buyers or purchase influencers comes from the under-40 crowd.
I ...