Tag: Business-to-business
The Good and Bad of B2B Influencer Marketing
With rates like that, it’s no wonder the practice has taken off.
Based off this one influencer ad, Jenner probably earned enough money to buy herself ...
9 B2B Content Marketing Musts for 2018
Publish Your Own Research According to a survey from Ascend2, 50 percent of B2B marketers say that research reports generate leads with the highest cu ...
Hot Off the Press! B2B Video Trends, Benchmarks and Success Factors
Pump Up the Volume of Video Production “In 2016 the average number of videos produced annually was 29 in 2017 the average number of videos produced an ...
How B2B Marketers Can Generate More Sales-Ready Leads With Video
Marketers know all too well about the pressure to drive higher engagement, demand, and leads, but lately more leads are simply not enough.
Doing all o ...
New Research Finds Use of Video Accelerating in B2B with 71 Percent Reporting that Video Converts Better than Other Content Types
Today, 90 Percent Report that Video is Becoming a More Important Content Type for Driving Business Results Vidyard, the new generation video platform ...
New Research Reveals Habits of Top Content Marketers
I’m thrilled that, like last year, nearly 65% of B2B marketers surveyed report more success with their overall content marketing compared with one yea ...
How 7 Brands Connect With Audiences Through Long-Form Video Content
To generate awareness for the program and discourage throwing away clothes, they created the short film, “Worn Wear.” In “Worn Wear,” Patagonia shares ...
Why Your B2B Team Is Investing Too Much in Mobile
Last year, Adobe ran a story on CMO.com titled, “The Moment Is Now: Brands Must Embrace A Mobile-First World.” Think With Google wants to show us “How ...
10 Unexpected Lead Sources for B2B Marketers
With a B2C model, it’s far easier to convert cold traffic into paying customers.
After reading your valuable insights, people will click through to yo ...
The 4 Most Important Takeaways From CMI’s B2B Content Marketing Study
Every year since 2010, the Content Marketing Institute has put out one of those studies on the state of content marketing.
Overall, 92 percent of res ...