Marketers know all too well about the pressure to drive higher engagement, demand, and leads, but lately more leads are simply not enough. Doing all of this is much easier said than done. Today’s B2B marketers are battling for attention in overpopulated landscapes, trying to refresh and reuse content that is decreasing in effectiveness, and dealing with the ever growing expectations and buyer demands. Well, your leads want more video! Over 72 percent of businesses who use video, say it has increased website conversion rates. Repurposing webinar content is an easy way to increase engagement and drive demand. “People look 5x longer at video than at static content on Facebook and Instagram.” – Facebook Video Content Campaigns Video-based content campaigns help to tell a better story. Whatever style you choose, using video to promote or complement other content campaigns will drive higher engagement. (Adobe, 2015)- Hubspot If you’re a B2B demand gen marketer looking for some practical ways to beat the most common challenges you face; more leads, higher quality leads, higher conversion rates throughout the funnel, and higher ROI then “Video in Demand: Using Video for More Effective Lead Gen and Nurturing” is the video for you! In this video session we take a deep dive into the ways that you can use video to enhance and improve your account-based marketing (ABM), emails, sales campaigns, and more.
Marketers know all too well about the pressure to drive higher engagement, demand, and leads, but lately more leads are simply not enough. Marketers are tasked with getting higher quality leads, higher conversion rates throughout the entire funnel, and driving greater demand.
Doing all of this is much easier said than done. Today’s B2B marketers are battling for attention in overpopulated landscapes, trying to refresh and reuse content that is decreasing in effectiveness, and dealing with the ever growing expectations and buyer demands.
So how can we create better nurture campaigns that cut through all the noise and deliver on more leads!?
Well, your leads want more video!
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It’s great that leads want more video but how can you use your videos in the most strategic way possible? Well, video can help breathe new life into a variety of your channels and campaigns which will increase leads and drive demand.
Your Website
There are numerous opportunities for video content on your website. By embedding a video, you can effectively reduce bounce rates and increase conversions on crucial landing pages like homepages, products, solutions, customers, demo or trial requests, campaign pages, etc.
Over 72 percent of businesses who use video, say it has increased website conversion rates. – Hootsuite
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