Tag: Business-to-business
This Week in Content Marketing: Google and Amazon Prepare for Internet War
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
In the news, we discuss the week that was Advertis ...
How to Maximize Social Media Marketing as a B2B Company
Still, even if B2B marketers "do" social media, they often just stick to the platform of business, LinkedIn.
All this will help you build up a detail ...
The Netflix Experience: Create Binge-Worthy B2B Content with Ardath Albee #MPB2B
In fact, 93% of B2B buyers want bundled, bingeable content (Content Preferences Survey, 2017) , but only 42% say it’s easy to find the next piece of ...
The Top 3 Trends in Customer Service
To keep up, modern customer support teams are turning to social media, video, and service design for answers.
Customers Want Support on Social Custome ...
6 Quick & Dirty SEO Research Tips for B2B Content Planning
Below are a handful of helpful research tactics you can use to make the most of your time and create a content plan that’s flush with solid topics.
Le ...
How Technology Is Revolutionizing B2B Events
When you’re inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important pa ...
How to Create a B2B Content Strategy
How to Create a B2B Content Strategy.
However, among B2B companies, only around 30% see their content marketing as effective.
A well-researched, docum ...
6 Best Practices for Nurturing B2B Marketing Qualified Leads1
You know this, too—it’s time to double-down on nurturing those MQLs.
According to DemandGen Report’s 2016 Lead Nurturing Benchmark Study, 89% of marke ...
Is Your Thought Leadership Really Thought Leading?
Is Your Thought Leadership Really Thought Leading?.
As a B2B marketer, a big part of your role will be producing content designed to engage your clien ...
Effective ABM Needs Effective Planning
Based on a survey by Zoominfo, ABM is very effective when it comes to increasing revenue and predictability, as 96% of the marketers surveyed attribut ...