Tag: Cisco Systems

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How Digital Marketing Can Transform Brick and Mortar Businesses (Case Study Included)

How Digital Marketing Can Transform Brick and Mortar Businesses (Case Study Included)

Emerging Industry: Fitness Clubs The fitness industry is a prime example of a brick and mortar enterprise with analytical potential that is currently ...
Tubular Labs, VICE, BuzzFeed, and Group Nine Media Launch Global Video Measurement Alliance

Tubular Labs, VICE, BuzzFeed, and Group Nine Media Launch Global Video Measurement Alliance

Strategy Video Measurement Standards Tubular Labs, VICE, BuzzFeed, and Group Nine Media Launch Global Video Measurement Alliance Share on According to ...
Learn From the Best: 8 Inspiring Content Marketing Examples

Learn From the Best: 8 Inspiring Content Marketing Examples

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward, we show how leading B2B and B2C businesses ra ...
These 7 Video Tips and Tricks Will Help Get Your Website Noticed

These 7 Video Tips and Tricks Will Help Get Your Website Noticed

59 percent of executives said they’d rather watch a video than read text according to the Wordstream blog. When viewers watch a (good) video, they usu ...
These 7 Video Tips and Tricks Will Help Get Your Website Noticed

These 7 Video Tips and Tricks Will Help Get Your Website Noticed

59 percent of executives said they’d rather watch a video than read text according to the Wordstream blog. When viewers watch a (good) video, they usu ...
What Makes Events Like Apple’s So Effective?

What Makes Events Like Apple’s So Effective?

An effective event resonates with audiences to create a lasting positive impression. Powerful events are a critical success factor for any business. T ...
This Is the One Thing You Can Do to Vastly Improve Your Content Marketing

This Is the One Thing You Can Do to Vastly Improve Your Content Marketing

Because when we shift our thinking to experiences, we change the focus from simply publishing a blog post to personalization, organization, and the en ...
WestJet Takes Holiday Video Marketing to new Heights

WestJet Takes Holiday Video Marketing to new Heights

This may have been digital overkill, but clearly there was something I needed to see. The now viral WestJet video is exactly the kind of magic markete ...
How Cisco Merges Martech With Creative Content

How Cisco Merges Martech With Creative Content

Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Confer ...
Don’t Worry, Video Content Won’t Bite

Don’t Worry, Video Content Won’t Bite

But, as the digital age barrels onward, video will increasingly become the primary vehicle to deliver your message online. More than anywhere in cyber ...
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