Tag: Customer
Disney’s Better Mousetrap Captures Customers of All Ages
Its magic sales funnel is a perpetual motion machine of leads, with many entry points.
And in fact, on a more advanced level, it’s not that YouTube is ...
5 Simple But Powerful Ways to Lower SaaS Customer Churn
Has a customer ever punched you in the face?
Has it ever felt like that?
Every time I’ve had a customer sign-up, stick around for a few months, and ca ...
Netflix Shows Are Entertaining But Its Digital Marketing Is Masterful
Personalized content is the best kind.
Yet Netflix is uniquely situated to dominate the streaming video revolution thanks to the company’s obsessive a ...
If You Want to Win Over Customers, Appeal to Their Emotions
Emotive messaging, flash sales and timed promotions have long been staples of the retail arsenal, with impulse-driven purchasing proving to be one of ...
3 Things You Can Do to Get Your Customers Gabbing
Ironically, organizations often spend tons on lead generation and then forget that those leads deserve to be treated well.
Wonder how many of those sa ...
How Do You Get Your Customers to Advocate for You?
Companies that inspire customers to be advocates on their behalf -- meaning that they're open and willing to talk favorably about a company, informall ...
When You’re Customers Are Talking, Quiet Your Brand Voice and Listen.
It may be time to trade in the traditional brand voice for a more adaptive, empathetic approach to communication that puts the customer’s language and ...
Will Customer Profiles Replace Marketing Personas?
Emerging technologies make it possible to move segmentation and personalization models beyond marketing personas to distinct, individual customer prof ...
10 Ways to Make Videos Your Customers Can’t Resist
In his Content Marketing World talk, How to Make Your Videos as Engaging as Possible, Matthew covers ways to make irresistible videos.
Tell a story (i ...
Automatic Insights: How AI and Machine Learning Improve Customer Service
If you've ever loaded a new image into the photos application on your computer and had it instantly recognize the faces of every person there, you've ...