Tag: Customer
3 Ways to Avoid Creepy Marketing Practices and Build Trust With Your Customers
I recently visited a travel website when my family was considering a Hawaiian vacation.
Yet almost immediately, I started seeing online ads and emails ...
How Netflix’s Customer Obsession Created a Customer Obsession
We need consumer science to get there.” Reed’s aspiration was that the Netflix team would discover what delights customers through the scientific proc ...
How to Get Your Customers to Recommend Your Brand to Others
Acquiring a new customer can cost you six or seven times more money than retaining your current customers.
Even smiling when you’re talking on the pho ...
How to Get Tons of Glowing Customer Reviews (And Why You Should)
Here are three reasons why your customer reviews and star power rating matters: People pay attention to 5-star customer reviews.
It only takes two or ...
Weekend Reading: “Never Lose a Customer Again” by Joey Coleman
For the 167th episode of The Marketing Book Podcast, I interviewed Joey Coleman, author of Never Lose a Customer Again: Turn Any Sale into Lifelong Lo ...
10 Innovative Ways to Excite Your Customers
Excited and engaged customers bring in 23 percent more profits.
They have long held “brandfests,” which offer a place for customers to meet and create ...
How to Create a Powerful Customer Experience Strategy
In today’s highly competitive marketing environment where your potential customers have endless options, you must cater to the idea that customers (an ...
Optimize the Value of Existing Customers With Facebook’s Built-in Tools
In addition to boosting posts and creating effective ads, the platform offers other ways to generate more sales while also retaining existing customer ...
How to Convert More Leads Into Customers With Live Chat
With live chat.
The need to engage Engaging with customers must be a business-wide undertaking.
Live chat helps you do this.
It is critical to engage ...
What Do Modern B2B Customers Want? It’s More Complex Than You Think
According to reports generated by Heinz Marketing and SnapApp, 41 percent of corporate buyers or purchase influencers comes from the under-40 crowd.
I ...