Tag: Demand-side platform
The Trade Desk integrates connected TV buying and measurement directly into its platform
. In response to the increasing inventory supply available to advertisers through connected TV (CTV) as more consumers become “cord-cutters,” The Trad ...
Five Steps to Successful Audience Targeting in Online Ad Campaigns
Author: Michel Benjamin / Source: MarketingProfs
Marketers today face many challenges, no matter their industry. With competition comin ...
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