Guest blogging guidelines

Guest blogging guidelines

Who is Vidyard’s blog audience? The Vidyard blog exists to educate anyone who wants to use video for their business. How can they get buy-in from others in their business for video? What topics is Vidyard looking for? We are always looking for topics that help business do more with video—like learning how to create video content, use video throughout the sales cycle, resolve support tickets faster with video, or establish a video marketing strategy. Some of the top performing topics for our blog are: Why video: Why businesses need to adopt video across their teams Video production: How to create great video content that doesn’t break the bank Video selling and prospecting: Why sales teams should be using video to book more meetings and close more deals Video marketing: How video is shaping marketing campaigns and driving more demand, engagement, and revenue Video for small business: How small businesses can use video on any budget to drive growth Video for financial services: How today’s buyers are changing the way that traditional industries interact with prospects and customers and how video can help Video for support teams: How video can help support teams explain complex topics simply, resolve tickets faster, and deliver support that satisfies customers Personalized communication: How personalization can help businesses make lasting connections with prospects and customers What types of blogs do best? What is most important to us is engaging our audience and helping them do more with video across their business. What we won’t accept There are some things we, unfortunately, will not be able to publish: Anything that has already been published We cannot share a post that has already been published on another site or blog Anything that’s been covered on our blog before Please do a search of our site before submitting your post Anything that may be construed as a link-building scheme Include no more than one link to your company’s website in the body of the post Anything that’s overtly promotional for your organization We focus on value and education, not features and product placements Anything that is clearly someone else’s work We will not accept or publish plagiarism of other authors’ or companies’ work Anything that’s offensive, inaccurate, or overly critical of individuals and companies How do I submit a blog post to Vidyard? We will review your submission and respond if we would like to publish your blog post. Vidyard reserves the right to include calls-to-action to Vidyard content, including but not limited to email newsletters, eBooks, and other downloadable content.

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Thank you for your interest in writing for the Vidyard Blog. Vidyard is a video platform that helps businesses transform communications and drive more revenue through the strategic use of online video.

We help businesses connect with more viewers through interactive and personalized video experiences, access powerful data about their viewing audience, turn insights into action with enterprise integrations, and prove the impact of their video programs.

Who is Vidyard’s blog audience?

The Vidyard blog exists to educate anyone who wants to use video for their business. Our ideal readers are marketers, sales reps, and support teams at small, medium, and enterprise level B2B organizations.

These organizations include, but aren’t limited to high tech, SaaS, financial services, human resources, real estate, post-secondary institutions, and more. To help explain our audience a little more, here are their most common challenges, needs, burning questions, and pain points:

  1. What are video marketing, video selling, and video for support?
  2. What video strategies will generate leads or convert prospects?
  3. How can small businesses get started with video on a budget?
  4. How can they get buy-in from others in their business for video?
  5. How can sales teams book more meetings and close more deals with video?
  6. How do they measure success and prove ROI of all of this?
  7. How can they make their video content more scalable, reusable, and personalized?

What topics is Vidyard looking for?

We are always looking for topics that help business do more with video—like learning how to create video content, use video throughout the sales cycle, resolve support tickets faster with video, or establish a video marketing strategy.

Some of the top performing topics for our blog are:

  • Why video: Why businesses need to adopt video across their teams
  • Video production: How to create great video content that doesn’t break the bank
  • Video selling and prospecting: Why sales teams should be using video to book more meetings and close more deals
  • Video marketing: How video is shaping marketing campaigns and driving more demand, engagement, and revenue
  • Video
  • for small business: How small businesses can use video on any budget to drive growth
  • Video
  • for financial services: How today’s buyers are changing the way that traditional industries interact with prospects and customers and how video can help
  • Video
  • for support teams: How video can help support teams explain complex topics simply, resolve tickets faster, and deliver support that satisfies customers
  • Personalized communication: How personalization can help businesses make lasting connections with prospects and customers

What types of blogs do best?

  • Best of lists (e.g….

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