Tag: Entrepreneurship

4 Easy Ways to Get Publicity for Your Business
I can't tell you how many times someone has asked me for advice related to marketing and public relations.
When people mention the word "publicity," t ...

My Top 3 Favorite Content Promotion Tactics for 2018
That way, we were able to aggregate information to create a well-rounded article, and at the same time, connect with people who could share it with th ...

5 Tactics Essential to Building a 6-Figure Online Business
Yes, there are billions of potential customers but getting the attention of even a few requires a strategy.
The internet and social media have created ...

3 Tweaks That Dramatically Improve Your Sales Funnel
Smoothing and personalizing the customer journey will convert more leads into sales, if you're persistent.
Make tweaks and small improvements at every ...

4 Keyword Search Strategies to Grow Your Business
No matter what business you are in, you won't be in business for long if no one can find your company.
Search engines help would-be customers find you ...

How to Tell Stories the Media Won’t Ignore
This means the better you are at storytelling, and in particular, knowing how to focus on the parts that they find interesting, the more likely you ar ...

4 Facebook Experts Share Their Best Tips and Predictions for Facebooks Ads
The impact will vary from Page to Page, driven by factors including the type of content they produce and how people interact with it.” For many entrep ...

6 Signs Your Company Needs to Rebrand
Brands can and should evolve as the market changes.
To rebrand or not to rebrand, that is the question.
But how do they know when it’s time to rebrand ...

Oh, Lord, Why Do We Even Need to Tell You This? Religion and Branding Don’t Mix.
Two Canadian ice cream entrepreneurs playfully put "Jesus" in the shop name.
If you've ever had a scoop of ice cream so good that you find yourself mu ...

3 Tips for Hosting a Marketing Industry Event That Doesn’t Suck
One Toronto event featured sessions with titles like The Business of Marijuana, DIY Beer & Craft Culture and Axe Throwing.
Related: 10 Marketing Confe ...