Tag: Entrepreneurship
Does Social Marketing Really Make Dollars and Cents?
We think about social media and lead generation but rarely do marketers talk about all of the different aspects involved with Digital marketing, which ...
3 Hard Moves Entrepreneurs Must Make
Start with existing customers, but remember to keep in mind the type of customers you want to attract, too.
Start off by clearly outlining the support ...
When to Push and When to Pull With Your Marketing
When do I push -- and when do I pull?
The old-school approach of “push" marketing works well in the early stages of a business, where you need to get ...
3 Strategies to Reinvent Your Marketing and PR Playbook
Spark new interest in your brand among new and current customers.
If marketers in your industry all gravitate toward a particular strategy or tactic, ...
Why Social Media Discretion Is Increasingly Important to Your Brand
Even some of the busiest people we know somehow find time to update us often.
Experts have warned against the harmful effects of oversharing.
The cost ...
Is Hiring a PR Firm Worth It?
Q: I’m trying to decide whether we should take the plunge and invest in a PR agency to help our business grow.
What’s your experience?
-- Vince, Toron ...
6 Hacks to Improve Your Facebook Ad Conversions
In fact, in order to tap into this enormous audience base, you have to market to them in a way that makes them want to convert.
One great way to do th ...
4 Changes You Need to Make Now to Comply With the EU’s Tough New Data Law
You have probably heard about the European Union’s (EU) General Data Protection Regulation (GDPR) Rules.
If you are collecting information about your ...
8 Video Marketing Mistakes the Entrepreneur Should Avoid
If you can avoid these common video marketing mistakes, your videos will perform much better and they will be able to fulfill their goals more effecti ...
5 Ways to Turn Your Passions Into Profits Online
The result of snow collapsing my porch wasn’t pretty.
That’s because on YouTube, there are tons and tons of informational videos on everything from ho ...