Tag: Entrepreneurship

7 Strategies to Grow Your Facebook Audience
On January 11 -- Content posted by friends, family and groups will receive more visibility in the news feed than content posted by businesses, brands ...

Here’s Why You Shouldn’t Design Your Brand for Instagram — and What to Do Instead
When it comes to building a brand, entrepreneurs need to focus on developing a solid foundation of trust with customers -- not just following the late ...

Small Businesses’ Secret Weapon for Going Global
First, an entrepreneur envisioned a B2B platform to connect brands with the right retail buyers.
Zifkin envisioned a B2B platform to connect brands wi ...

How to Use Storytelling to Sell Your Brand and Vision
Here is the lesson you need to learn from that: people remember how you make them feel, not the information you give them.
As an entrepreneur, it's yo ...

6 Digital Marketing Trends That Will Explode Your Brand Awareness in 2018
The leads you bring in and the customers you attract are the lifeblood of your business, and it's no longer enough to create a single marketing funnel ...

Everything You Need to Know About the 5 Changes Roiling Digital Advertising
Eighty-seven percent of all marketers use video content, and one-third of all internet time is spent watching videos.
Thanks to companies like Faceboo ...

Why Your Brand Plan Is More Important Than Your Business Plan
Any time you interact with people -- online or off -- your brand will matter.
If you wanted to build a business, you wrote a comprehensive business pl ...

The 3 Attributes of Every Successful Marketing Campaign
Opinions expressed by Entrepreneur contributors are their own.
If people don't know who you or your business are, they aren't going to buy your produc ...

10 Effective and Cheap Ways to Market Your Business
Opinions expressed by Entrepreneur contributors are their own.
Whether you're competing against local or national businesses, you're going to need a s ...

Why You Need to Stop Worrying About Facebook ‘Likes’ in 2018
Engagement is the worst way to judge the success of your content.
This may surprise you to hear, because most people base success on the amount of tra ...