Tag: Fraud
‘Influencer Fraud’ Costs Companies Millions of Dollars. An AI-Powered Tool Can Now Show Who Paid to Boost Their Engagement.
The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely ...
5-Star Reviews, 5-Star Fraud. Are You Ready to Pay the Price?
Businesses face a litany of new defenses, processes and technologies, as review companies move to protect their platforms from manipulation.
Help figh ...
Influencer Marketing Fraud: The Shady Side of Social Media
The great thing about social media is you can become anyone you want to be.
If your brand works with paid online influencers, you’re probably familiar ...
How Bots Steal Your Online Advertising Budget
Are you wasting your ad budget?
According to another study done by Imperva Incapsula, bot-driven ad fraud costs businesses $7 billion dollars annually ...
How Click Fraud is Killing Your Blog Earnings and ROI
Soon enough we may find that we are no longer just running a website or blog, but now a fully functional business or brand that is now generating some ...
4 Video Advertising Hacks Powerful Enough to Change Your Company
Author: Drew Hendricks / Source: Entrepreneur
Video is the most engaging ad format for modern consumers -- and it is poised to explode in ...
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