Tag: Google
Google Ads: ‘Exact Match’ Keeps Getting Less Exact
The change had three components: Function words such as “in,” “a,” “the,” and “to” could be ignored by Google in queries or in the exact match keyword ...
The Guide to Building Linked Unstructured Citations for Local SEO
For example, the tool could surface: Links that direct or near-direct competitors have, but that Bottger doesn’t Locally relevant links from domains/p ...
Why You Should Focus on Designing an SEO-Friendly Website (And How to Do It)
Why SEO Matters Search Engine Optimization (SEO) is what gets new prospects onto your site.
Google Search Console can also help you identify the terms ...
Success with Google Shopping, Part 4: Tracking Sales
The previous installments are: Sales Tracking It’s important to track sales from any advertising campaign, including Google Shopping.
Tracking Explain ...
Digital exhaust royalty: will it solve some of Facebook and Google’s personal data usage travails?
The users’ data is being bundled and sold to marketers and the like so that they can do targeted messaging.
In fact, I would say companies like Facebo ...
We Tested out the Google Home Hub so You Don’t Have To
A Bit of Background on the Google Home Hub One of the first things I had the Home Hub was make a phone call to my Dad -- who, when I explained to him ...
What SEOs Can Learn from AdWords – Whiteboard Friday
In today's edition of Whiteboard Friday, our fabulous guest host Dana DiTomaso explains how SEOs can improve their game by taking cues from paid searc ...
WordPress SEO: The Ultimate Guide
What is SEO?
SEO (search engine optimization) is the process of increasing your website’s free, organic traffic by improving your ranking and visibili ...
The 7 Biggest SEO Lessons I Learned from a Google Employee
So here goes, these are the 7 biggest SEO lessons I learned from a Google employee.
Lesson #1: Penalizations and bans don’t work the way most people t ...
Google Used Search Data to Create This Report to Help You Navigate the Holidays
Ah, the holidays.
Leveraging Google Maps data from the time surrounding last year's Thanksgiving holiday, Google compiled a report designed to help gu ...