Tag: Google
Google AdWords Expanded Text Ads: Best Practices For The New Format
Google AdWords Expanded Text Ads: Best Practices For The New Format.
1) Use Keywords and Convincing Copy in Your Headlines The main headline is the se ...
How To Increase Your Website Rankings In 3 Easy Steps (A Data-Driven Guide)
Today I want to show you how I use data from Google Search Console to quickly analyze my website’s rankings, and identify potential problems or opport ...
Google’s AMP: A Marketer’s Guide to Accelerated Mobile Pages
In short: AMP was designed so publishers could build web pages that load more quickly on mobile devices.
What do marketers need to know about this new ...
Social Stuffing: When to Feast or Famine
If you haven’t heard by now, SEO keyword stuffing is a thing of the past, and Instagram hashtag stuffing is in.
So, why is this important to social me ...
Industry Roundup: Can Marketers Trust Facebook? Plus, Top 50 CMOs
Industry Roundup: Can Marketers Trust Facebook?
As if the fake news issue wasn’t enough to give marketers pause about Facebook, the social network ann ...
Five Bold Predictions About the Future of SEO and Social Media Marketing
Five Bold Predictions About the Future of SEO and Social Media Marketing.
But at the same time, it's a little intimidating.
For example, app streaming ...
Topics Over Keywords: A Simple Framework for More Effective Content Creation
The Search Engines Are Changing Updates to the way that the search engines are processing and evaluating content have been tied heavily to the approac ...
YouTube Retains Starring Role in Google’s Portfolio
Alphabet Inc (the company formerly known as Google) has confirmed that its Q3 2016 net income rose 27% to $5.06 billion year on year.
Now, $10 billion ...
All brands should be on Google+ suggests content marketing expert
Google+, Google’s struggling social media network, is being hugely underused by marketers looking to build their brands through content, a content mar ...
Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
Mobile ad spend is booming In just a year, spending on mobile advertising in the U.S. climbed 89 percent to $15.5 billion, accounting for nearly half ...