Tag: Headline

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Creating LinkedIn Ads That Convert Like Crazy

Creating LinkedIn Ads That Convert Like Crazy

The headline and the image are the most important factors in your ad. If you don’t grab users’ attention with a compelling headline or an eye-catching ...
Go Back to the Basics: How to Write Great Headlines

Go Back to the Basics: How to Write Great Headlines

It was a well-written headline. But well-written headlines engage the reader in seconds and make them want to read the story in full. Don’t falsify th ...
The Easy A-to-Z Guide to Writing Great Headlines [Infographic]

The Easy A-to-Z Guide to Writing Great Headlines [Infographic]

As a content marketer, you win the battle for engagement by making your headlines irresistible. Make an emotional appeal by putting benefits in your h ...
How to Write a Helpful Headline People Will Want to Click

How to Write a Helpful Headline People Will Want to Click

Advertising executive John Caples once said, “I spend hours on headlines—days if necessary.” That sounds great, but you probably don’t have that kind ...
How to Write Headlines That Get Your Brand What It Wants [Checklist]

How to Write Headlines That Get Your Brand What It Wants [Checklist]

But the sentiment of counting headlines should live on: Writing a headline that best fits its environment is what makes a great headline. Identify you ...
3 Simple Questions that Help You Craft Better Headlines

3 Simple Questions that Help You Craft Better Headlines

What makes this content special? The answers to these questions most likely won’t produce the exact headline you’ll use. 1. Who will benefit from this ...
Google Ads Expands Headlines, Descriptions, Characters

Google Ads Expands Headlines, Descriptions, Characters

For many years Google Ads (formerly AdWords) allowed 25 characters for a single headline and two lines of description text at 35 characters per line. ...
Tina Fey to headline Content Marketing World 2018

Tina Fey to headline Content Marketing World 2018

If you’re a reader, a fan of Mean Girls, Saturday Night Live and/or 30 Rock, a parent, love a good laugh, or all of the above, then you’re going to lo ...
12 Unique SEO Tools To Help You Write Killer Headlines

12 Unique SEO Tools To Help You Write Killer Headlines

Sometimes you have a super idea for a blog post, but you can’t find a perfect combination of words to attract your target audience. SE Ranking Most we ...
Five Tips to Help You Level-Up Headlines and Titles

Five Tips to Help You Level-Up Headlines and Titles

Savvy marketers are well aware that, in this day and age, content is king. According to a 2017 study by Content Marketing Institute and MarketingProfs ...
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