Tag: Long-term memory

The Power Of Emotional Marketing
And yet, we talk about ‘brand personalities’ all the time.
What Is A Brand Personality?
Just make sure that you’re communicating (and organizing) your ...

Neuroscience Study Finds Ads on Pandora Outperform TV and Radio Spots
Can songs shape memories?
Illustration: Dianna McDougall; Source: Getty Images Much has been written about what our brains look like on music.
But wha ...
What Leaders Must Understand To See Long-Term Marketing ROI
What Leaders Must Understand To See Long-Term Marketing ROI.
But to be truly successful in content marketing, you’ve got to look at the big picture.
H ...
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