A Year in Blog Posts: TopRank Marketing’s Most Popular Content Marketing Posts of 2016. Each year, marketers are investing more time, effort and resources into creating content. The 10 posts below represent our most shared content marketing posts of the year. If you truly want to get more value from content investments while providing a greater variety of information to prospective customers, many B2B marketers are repurposing. Find out how in this post. If you’re going to invest time and resources into creating content, it MUST create value for your audience. Social media platforms also offer a variety of opportunities to create more in-depth content for your readers, where they’re spending the majority of their time. This post provides insight into 7 elements that every marketer should include in their content strategy. Let 2017 be the year that you focus on creating a substantial impact with your content marketing program. Disclosure: LinkedIn is a TopRank Marketing client.
Each year, marketers are investing more time, effort and resources into creating content. The good news is that 45% of organizations believe that they have been more successful this year than they were last year.
The key indicators to this success has been largely due to increasing the quality of content, developing a strategy and prioritizing content creation.
As a content marketing centric agency, TopRank Marketing has covered various topics throughout the year that are aimed at helping other content creators find their way in a sometimes tricky industry.
Instead of just selecting our favorite posts of the year, we let our readers decide what was most useful. The 10 posts below represent our most shared content marketing posts of the year.
Top 10 Content Marketing Posts of 2016
To truly become a more effective content marketer, it’s important that you make steady, incremental improvements over time. If you try to do too much at once, you may become overwhelmed. By working these ten daily habits into your writing routine over time, you might be impressed to find just how much you can improve in a short amount of time.
Did you hear the one about the marketer that got fired as a tap dancer? Unless you’ve read this post, the answer is likely no. TopRank Marketing Content Lead and resident comedian Josh Nite created these jokes just for marketers like you.
With the diversity of expressions buyers search for and the demands of producing a variety of engaging content on a consistent basis, one has to wonder why so many B2B marketers insist on publishing content once and with a singular theme. If you truly want to get more value from content investments while providing a greater variety of information…