Tag: Marketing
6 Influencer Marketing Lessons Marketers Can Learn from Journalists1
6 Influencer Marketing Lessons Marketers Can Learn from Journalists1.
Truly, the people I engaged with were more than connections.
Now as a digital ma ...
Why the C-suite needs to start paying attention to content marketing
Emma Roborgh quotes Content Marketing Institute co-founder Robert Rose, who points out why content marketing needs to be viewed from top down as a bus ...
5 Ways You are Sabotaging Your Content Marketing
It is about creating, publishing and distributing content for a targeted audience, driving traffic to a website or other digital destination.
Next, un ...
7 PPC mistakes that’ll burn through your marketing budget
7 PPC mistakes that’ll burn through your marketing budget.
So how do you make sure your PPC campaigns reach the right people without destroying your m ...
6 Reasons Why Powerful Content Marketing Is The Only Hope For Start-Ups
When it comes to making an impact on the World Wide Web, many of us will be aware of the tools that are required.
While this will put us in the right ...
How to Serve the Entire Customer Journey With Consultative Content
Consultative Content The most effective content strategy we’ve tested produces consultative, downloadable resources like our employee training plan te ...
4 Reasons Why Your Business Should Invest in Content Marketing
4 Reasons Why Your Business Should Invest in Content Marketing.
Not sure if content marketing is right for your business?
Creating your own content pr ...
3 Big YouTube Numbers Video Marketers Need to Care About
3 Big YouTube Numbers to Know I count one as the press release from comScore, which was distributed on Thursday, Feb. 23, 2017, which announced that i ...
The new data struggle, or, Why you’re still wasting your marketing budget
The new data struggle, or, Why you’re still wasting your marketing budget.
What brand executives or marketing professionals aren’t seeing from the vas ...
2017 Trends for CMOs: Ignite Content Performance with Influencers1
Turning to their influencer marketing platform, Traackr, the company identified and engaged influencers in new communities outside of high tech and ma ...