Tag: Marketing
The Biggest Threat To Content Marketing Isn’t Fake News
It’s making audiences think twice about which media sources they can trust and doubt how effective content is.
For those leaders and marketers, it tur ...
Content Marketing May Boost Customer Lifetime Value
Business-to-consumer content marketing that focuses on providing customers with useful, informative, or entertaining content may play a role in retain ...
7 Changes Forward-Thinking Marketers Need to Consider in 2017
7 Changes Forward-Thinking Marketers Need to Consider in 2017.
Here are seven changes those industries have experienced — and what specific actions ma ...
How to Create a Successful Social Media Marketing Plan
How to Create a Successful Social Media Marketing Plan.
Unfortunately, many business owners and marketers don’t understand the vital steps they need t ...
How Video Marketing Is Becoming More Participatory (And How It Can Work For You)
Snapchat Marketing Can Be Participatory The goal of every marketer is to engage the viewing audience.
One way that participation can help boost video ...
This Week in Content Marketing: This is the Year Agencies Buy Media Companies
This Week in Content Marketing: This is the Year Agencies Buy Media Companies.
In this broken-pipe episode of This Old Marketing, Robert and I talk ab ...
Web Marketing Company, fishbat, Shares 3 Tools to Increase E-Commerce Conversions
Web Marketing Company, fishbat, Shares 3 Tools to Increase E-Commerce Conversions.
There's a lot that can be done to improve online conversion rates, ...
SOCIAL MEDIA REVOLUTION: Digital marketing key to business success
SOCIAL MEDIA REVOLUTION: Digital marketing key to business success.
Nathan Thompson/Examiner-Enterprise As more consumers rely upon smart phones and t ...
Want to Win at B2B Content Marketing in 2017? Focus on the Fundamentals.
Here are a few ideas: Look at your prospects’ trade association websites and the media kits of their industry publications for insight on demographics ...
How Red Bull Quietly Changed its Video Marketing Strategy
In my previous article, I stated that having an accurate forecast of where the digital video marketing business is headed in 2020 would help you creat ...