Tag: Marketing

Is Binge Watching the Next Video Marketing Metric?. Many people have stories about their relationships to television when they were growing up. As a r ...

This Week in Content Marketing: The Business Case for Content Marketing as PR

In this episode, Robert and I discuss what happens when you rely too heavily on Facebook for content distribution. We also look at why GoPro closed it ...

Marketing Tools

Canto’s New Media Library Has Digital Rights Management

Canto's New Media Library Has Digital Rights Management. Canto is seeking to displace the use of more generalized online tools such as Box and Dropbox ...

Top 8 Marketing Trends That Will Define 2017

The biggest trends of 2017 will help marketers engage consumers more directly by circumventing distractions and increasing their marketing reach. The ...

CNW wins PR Daily’s 2016 Content Marketing Award for Best Content Series

CNW wins PR Daily's 2016 Content Marketing Award for Best Content Series. "We're proud of our blog, and of this series in particular because it provid ...

Marketing Tools

Facebook rolls out app marketing tools for the holidays

Facebook rolls out app marketing tools for the holidays. Dive Brief: Facebook is highlighting new tools that help app marketers reach an audience, dri ...

Marketing Tools

Predictive Marketing: The Next Must-Have Technology for CMOs

Predictive Marketing: The Next Must-Have Technology for CMOs. The more data-driven marketing becomes, the easier it is for CMOs to attribute closed de ...

10 Revealing Content Marketing Statistics and Trends

And yet, content marketing is still a relatively new field. Luckily, with everyone focusing on its development, trends and patterns are starting to em ...

Here’s How to Plan Your Content Marketing Career for 2017

Because people have tuned out from paid advertising. According to Curata survey data, 75 percent of companies are either “increasing” or “significantl ...

How to (Quickly) Get Content Marketing Strategy Executive Buy-In