Tag: Marketing

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5 Integral Components of a New-Wave B-to-B Marketing Strategy

5 Integral Components of a New-Wave B-to-B Marketing Strategy

Organizations finding success in b-to-b marketing’s new wave will be those that invest in new partnerships, data-informed creative and cutting-edge ma ...
The Ultimate Video Funnel For Sales, Marketing, and Service in 2019

The Ultimate Video Funnel For Sales, Marketing, and Service in 2019

It is because it is an amazing communication tool that allows any company to do things like: Humanize Their Brand Simplify The Complex Disarm Potentia ...
3 Easy Ways Content Marketers Can Provide Instant Value to the Sales Teams

3 Easy Ways Content Marketers Can Provide Instant Value to the Sales Teams

In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Use content as pass-through materi ...
3 Content Marketing Strategy Reminders That Lurk in a Surprising Place

3 Content Marketing Strategy Reminders That Lurk in a Surprising Place

“To be successful, we need to remove what’s in our way of doing the great things,” Joe says. If you’re lucky, your chosen distraction may refresh your ...
11 Metrics Every Marketing Manager Needs to Track

11 Metrics Every Marketing Manager Needs to Track

How successful are your marketing campaigns? Here is the formula to calculate it: As a marketer, you need to make sure the lifetime value of your cust ...
The Evolution of Power: Marketer vs. Machine

The Evolution of Power: Marketer vs. Machine

One of the most frequent comments we get in marketing is that, because of the pervasiveness of access to brands, consumers are in control and brands m ...
5 Ecommerce Marketing Trends to Watch in 2019

5 Ecommerce Marketing Trends to Watch in 2019

The way you market your ecommerce business today may not work tomorrow. Here are five ecommerce marketing trends your business should consider in the ...
B2B Marketers’ AI Expectations 2018-19

B2B Marketers’ AI Expectations 2018-19

Marketers are using AI to improve their businesses. That’s because your target market is much more specific than that of most B2C companies. Even if y ...
The One Thing Manufacturing Content Marketers Must Do Now [New Research]

The One Thing Manufacturing Content Marketers Must Do Now [New Research]

The report highlights the responses from for-profit manufacturing marketers who took the CMI/MarketingProfs ninth annual content marketing survey. The ...
10 Surprising Ways Affiliate Marketing Will Transform Your eCommerce Business

10 Surprising Ways Affiliate Marketing Will Transform Your eCommerce Business

Essentially, affiliate marketing is the eCommerce version of product promotion through an online influencer. 16% of all online orders are generated th ...
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