Here are some helpful tips for making your own SEO content efforts more relevant and productive in 2017. The more the merrier: the more keywords you could stuff in your content, the more links you got in return—and there you were... in the top 3, at least, on search results pages. 2017's Content Focus Have Actual Experts Write Your Content If your business is gaming, then approach real gamers. Because they are your users. Internal Linking From within your content link to external blogs and sites that provide more information to your users. At Outbrain, where our focus is on content marketing, we try to recommend either other articles of our own or external content that provides valid data or other useful information about the topic. Page Speed/Load Time Is speed for bots? The same goes for content. Measure all free traffic sources, not only organic search-driven traffic. Conversation= Engagement=Quality content.
Those of us who’ve been working in search engine optimization know that SEO has evolved significantly, especially over the past few years: It is no longer search engine optimization, per se; our efforts are now aimed mostly at users, not bots.
Here are some helpful tips for making your own SEO content efforts more relevant and productive in 2017.
SEO Content?
Some years back, we used to have a few “SEO content writers.” They used to write “SEO content” for us, with a whole lot of juicy keywords, with good keyword density and internal linking.
That content ranked high on search results with some help from off-page spammy work. And we would simply repeat that technique over and over again. The more the merrier: the more keywords you could stuff in your content, the more links you got in return—and there you were… in the top 3, at least, on search results pages.
2017’s Content Focus
Have Actual Experts Write Your Content
If your business is gaming, then approach real gamers. If you are a B2B company, have marketing/business experts write about and for you; they know what your users are interested in. Because they are your users. They don’t even need a list of keywords; it comes to them naturally. And, most important, they bring real value—useful information—to your audience with the content they produce.
What to Write About (AKA Keyword Research)
You need to identify what the people in your target market are talking about and what they are asking for.
I use several tools—including Answerthepublic.com, Google keyword planner, keyword.io, ubersuggest.io, and even our internal PPC team—to discover which keywords are successful and drive results.
Use your business data to understand what you should be writing about: what your users are looking for in your product, including information that may be missing from your site. Once you know, solve their concerns with content you produce.
Internal Linking
From within your content link to external blogs and sites that provide more information to your…
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