Top Online Video Creators Across Social: July 2017

Top Online Video Creators Across Social: July 2017

Without further ado, here’s who took a piece of that 19.9 billion views pie: Most Watched on Social Video July 2017 Total Views: just over 3.1 billion Primary Source of Views: Facebook at a little over 3 billion V30: 5.4 million ER30: 0.9x Key Trend/Video: In July, followers of UK viral content brand LADbible seemed to prefer two types of content: videos surrounding nature and animals, and videos featuring human interest stories. The storm video boasted a higher-than-average 30-day engagement rate of 1.9x, and saw 66.4 million total views in July, with an average of 59.4 million views appearing in the first 7 days alone. Total Views: almost 3.1 billion Primary Source of Views: Facebook at almost 3.1 billion V30: 4.6 million ER30: 1.1x Key Trend/Video: This month, UNILAD bumped up its view count by nearly 4 million over June’s number to hit roughly 3.1 billion total views. The jeans video, which was actually the second most-watched video across all Facebook publishers in July, generated 250 million views, a V30 of 239 million, and an ER30 of 0.8x. Total Views: nearly 2.4 billion Primary Source of Views: Facebook at almost 2.4 billion V30: 4.6 million ER30: 0.9x Key Trend/Video: A few elements were in play for the top ten most-watched clips from Viral Thread in July, but they all tied into each other. Surprisingly, though, the majority of the top ten most-watched videos for 9GAG in July were hosted on Facebook, not the publisher’s more popular Instagram account, which boasts 41.5 million followers vs. its Facebook account’s of 36.9 million. ER30: 0.7x Key Trend/Video: Out of all the publishers who routinely land on Tubular’s monthly Facebook leaderboard, music brand Worldstar Hip Hop is perhaps the most adept at social video marketing for Instagram and platforms outside of Facebook and YouTube. In July, T-Series again pulled the majority of its views from this platform, with all ten of its most-watched clips featuring music videos, mixes, or other related tune-based content. Total Views: 1.3 billion Primary Source of Views: Facebook at 1.3 billion V30: 2.3 million ER30: 1.0x Key Trend/Video: NTD Life worked its way back up the leaderboard ranks in July, passing ten other publishers to land at #8 with all of its 1.3 billion views stemming from Facebook alone. Food Network fans contributed the most views (23.7 million of them) to a recipe for a chocolate-covered strawberry tart; interestingly enough, the ER30 for this video actually increased over time from 0.8x in its first three days, to 0.9x within a week, to 1.0x by the end of July (normally, engagement rates dip as online audiences lose interest the less new or trending a clip is): Total Views: almost 1.3 billion Primary Source of Views: Facebook at 1 billion V30: 3.6 million ER30: 1.5x Key Trend/Video: And here we come to the most animal-centric publisher of all July’s top ten video creators across social: The Dodo.

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At one point in my life, I would’ve thought 19.9 billion total video views in a month was outrageous. But the longer you’ve been in the world of online video, the more you know just how popular the media format is and how billions of views generated in just one month alone really isn’t that surprising. If you’re one of these long-time professionals, you also won’t be surprised then that the month of July saw 19.9 billion views across the top ten most-watched creators across all social video platforms.

We’ll determine which creators and publishers ranked so highly thanks to their hordes of video views, as well as why their particular audiences seemed to love what they were creating. Without further ado, here’s who took a piece of that 19.9 billion views pie:

Most Watched on Social Video July 2017

Top 10 Most Watched Cross-platform Creators July 2017 (Data via Tubular) Rankings include only those creators and brands which publish primarily original content.

Total Views: just over 3.1 billion

Primary Source of Views: Facebook at a little over 3 billion

V30: 5.4 million

ER30: 0.9x

Key Trend/Video: In July, followers of UK viral content brand LADbible seemed to prefer two types of content: videos surrounding nature and animals, and videos featuring human interest stories. Clips about the world’s largest parkour course, pigs playing in a lake, and a father giving his daughter a “roller coaster ride” in a plastic bin placed in the top ten for LADbible. Additionally, the two clips which generated the most amount of views for LADbible last month featured footage of an impressive storm system in South Dakota and a video of a bull elk attacking a photographer. The storm video boasted a higher-than-average 30-day engagement rate of 1.9x, and saw 66.4 million total views in July, with an average of 59.4 million views appearing in the first 7 days alone.

Total Views: almost 3.1 billion

Primary Source of Views: Facebook at almost 3.1 billion

V30: 4.6 million

ER30: 1.1x

Key Trend/Video: This month, UNILAD bumped up its view count by nearly 4 million over June’s number to hit roughly 3.1 billion total views. The brand’s enticingly viral content was much the same in category and style to LADbible’s, covering a range of animal content, touching human stories (both publishers, in fact, featured the video of the father giving his daughter a make-shift roller coaster ride), and even short bits about unique food offerings. UNILAD’s highest-grossing video in terms of views was a short but entertaining clip about a kitten bopping a dog on its nose; audiences loved this bit of comedy, contributing 70.2 million views in July and generating an ER30 of 1.8x and a V30 of 64 million.

Total Views: 2.8 billion

Primary Source of Views: Facebook at 2.3 billion

V30: 7.3 million

ER30: 0.9x

Key Trend/Video: Like UNILAD, 5-Minute Crafts increased its total view count over June by 5 million views to hit 2.8 million, which helped the DIY brand move up one ranking to place #3. The publisher also increased its V30 by a good 2 million average views per video, to claim the highest V30 of all publishers this month. A possible reason behind this success is 5-Minute Crafts’ dedication to a multi-platform video strategy, as its YouTube views (almost 306 million) and views on platforms like Instagram and Twitter (222 million) are higher than those generated by publishers like LADbible or UNILAD. So where did this boost in success in July happen exactly? Well, as the publisher’s name implies, most of the content centered around crafts and do-it-yourself projects, with videos about jean hacks, toothbrush hacks, and repair tips placing in the top three spots. The jeans video, which was actually the second most-watched video across all Facebook publishers in July, generated 250 million views, a V30 of 239 million, and an ER30 of 0.8x.

Total Views: nearly 2.4 billion

Primary Source of Views: Facebook at almost 2.4 billion

V30: 4.6 million

ER30: 0.9x

Key Trend/Video: A few elements were in play for the top ten most-watched clips from Viral Thread in July, but they all tied into each other. For starters, some of the most popular types of videos were the type setting up a situation and describing…

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