Top Insights, Takeaways & Favorite Moments from #SocialBrand17

Top Insights, Takeaways & Favorite Moments from #SocialBrand17

. For the past six years Nick Westergaard has brought speakers from around the United States to the good people of Iowa for his annual Social Brand Forum. This year, I was lucky to join some amazing speakers including Robert Rose, Melissa Agnes, Jason Falls and Marcus Sheridan as one of the speakers at this premiere Midwest event. Nick believes that a scrappy approach to B2B marketing can help teams large and small get smarter with their digital marketing. As we start each year, we plan to accomplish great things with our content but quickly realize we need more content, more technology and more people to get it done. Yesterday also marks the release of Robert Rose and Joe Pulizzi’s new book, Killing Marketing. One of the biggest takeaways for the audience was the fact that an issue and a crisis are not the same and how to deal with each scenario effectively. I have seen Jason present a few times and each time is a great experience, but there was something extra special about this presentation. Unfortunately, Marcus has found that most content starts as fluff when it should always start at the buyer.

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For the past six years Nick Westergaard has brought speakers from around the United States to the good people of Iowa for his annual Social Brand Forum.

This event has drawn speakers like Lee Odden, Ann Handley, Joe Pulizzi, Jay Baer, Tim Washer, Scott Monty, Mitch Joel, Chris Brogan and many more!

This year, I was lucky to join some amazing speakers including Robert Rose, Melissa Agnes, Jason Falls and Marcus Sheridan as one of the speakers at this premiere Midwest event.

Since I know that many of you weren’t able to attend this awesome event, I’ve taken the liberty of pulling some of my favorite takeaways and moments from #SocialBrand17.

Nick Westergaard – The Man Who Made it All Happen

If you haven’t met Nick before, you should. He made every part of this experience amazing for speakers and attendees alike.

In addition to serving as a Chief Brand Strategist, Nick is also an author, professional speaker and an Associate Director, MBA Business Communication at the University of Iowa.

Nick believes that a scrappy approach to B2B marketing can help teams large and small get smarter with their digital marketing. His book, Get Scrappy is filled with great ideas and examples for brands looking to do just that.

Robert Rose – Reinventing Trust: The New Value of Brand Audiences & Owned Media

One of the key points of Robert’s presentation that stood out to me, was his thoughts on how technology has impacted the way we work (both positively and negatively).

As we start each year, we plan to accomplish great things with our content but quickly realize we need more content, more technology and more people to get it done. But the honest truth is, more isn’t always better.

Content teams should not become asset generators that simply pump out content, the focus should be on becoming more strategic and purposeful with content planning, creation, promotion and measurement.

Yesterday also marks the release of Robert Rose and Joe Pulizzi’s new book, Killing Marketing. Keep your eye out for a review of this new book on our blog in coming weeks.

Melissa Agnes – Crisis Ready: Essential Strategies for Every Business

For most of us, the thought of a crisis doesn’t even cross our…

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