Tag: Marketing

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3 Key Strategies for Succeeding at Marketing on Mobile

3 Key Strategies for Succeeding at Marketing on Mobile

Mobile devices are the next wave of marketing. By keeping a few critical issues in mind, you can enhance your brand and open up an important revenue c ...
How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

But one thing that can make your decisions more straightforward is establishing a channel plan – an advanced directive for how your brand can and shou ...
Holiday Marketing for Fashion and Lifestyle Merchants

Holiday Marketing for Fashion and Lifestyle Merchants

Website Marketing, Optimization Create or update holiday landing pages. Holiday-related customer testimonials. Promote under-performing products, show ...
The Types of Companies That Benefit Most from Content Marketing

The Types of Companies That Benefit Most from Content Marketing

Now, most companies want to be like Red Bull. But we often hear from clients and prospects that their products and services don’t feel as conducive to ...
Digital Marketing News: Google’s Parallel Tracking, Content Marketing DemandGen Study, LinkedIn’s Google Integration, & Twitter’s Growth

Digital Marketing News: Google’s Parallel Tracking, Content Marketing DemandGen Study, LinkedIn’s Google Integration, & Twitter’s Growth

MarketingProfs LinkedIn Sponsored Content can now be tracked via Google Campaign Manager Sponsored content on LinkedIn (client) is one of the items th ...
7 Digital Marketing Strategies and How to Plan Your Own Campaign [Template]

7 Digital Marketing Strategies and How to Plan Your Own Campaign [Template]

What is digital marketing strategy? These channels include paid, earned, and owned media, and can all support a common campaign around a particular li ...
Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget

Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget

It's a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk. The benefits of ...
This CMO Took Her Love for Hard Science and Made It Work for Her Startup’s Creative Marketing

This CMO Took Her Love for Hard Science and Made It Work for Her Startup’s Creative Marketing

Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Business Rockstars talks with Aleksandra St ...
Manipulation in Marketing: How It’s Used, and How to Use It Ethically

Manipulation in Marketing: How It’s Used, and How to Use It Ethically

Done right, manipulation in marketing is a good thing. You're on autopilot, and you subconsciously form beliefs and perceptions on ... everything! Man ...
How to Be a Henry Ford in Content Marketing

How to Be a Henry Ford in Content Marketing

For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assem ...
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