Tag: Marketing
6 Time-Saving Apps and Tools Marketers Obsess Over
With the integration of Messages across devices, it’s more convenient than ever.
Other than email, I spend more time using Evernote (free and paid) th ...
The 4 Marketing Moves Every Franchise Should Make
Here are the four marketing moves she says every franchise should make.
“Communicate that vision to reach your target audience of potential franchisee ...
The Most Important Question to Ask Before Launching a Podcast
But one question is the most foundational and crucial thing to ponder – and I don’t see marketers asking it often enough: “Are you any good on a micro ...
Behavioral Data Is About to Take a Back Seat to Declared Data
Marketers can infer a lot about consumers through behavioral data -- from their go-to Starbucks beverage to their favorite time of day to shop.
In fac ...
How to Get Content Marketing Wrong? Think Like a PR Person
Difference between PR and content marketing Public relations, as defined by the Public Relations Society of America, is “a strategic communication pro ...
Do You Love Getting Immediate Feedback? Try Marketing.
Opinions expressed by Entrepreneur contributors are their own.
In this video, Entrepreneur Network partner Business Rockstars sits down with Rick Silv ...
Why Consistent, Quality Content Is The Only Choice for Marketing Your Business
As consumers, we want to read content on a website that is relative to what we are looking for and also interesting.
Good, relatable, and well-researc ...
GDPR: The Biggest Gift to Content Marketers in a Decade
GDPR and the fundamental shifts in personal data management aren’t now (nor ever have been) an issue of legal policy or technology.
The regulators did ...
Creativity in Marketing: A #CMWorld Chat with Allen Gannett
In his book, Allen shares insights into creativity, including research supporting the idea of “natural-born talent” as a myth.
During a recent #CMWorl ...
Infographic: The DNA of a Modern CMO
Sound familiar?
That same sentence could belong to the latest trend piece published in Forbes, Inc., Ad Age, Fast Company.
In March 2018, the consulti ...