Tag: Marketing
How Data Is Driving the Evolution of B2B Sales & Marketing Tactics
Data, whether it’s Big Data or simply large data sets, is driving the evolution of B2B sales and marketing because it is making more personalized, eff ...
Marketing With Content: The Next Step for Brands
And every time, without fail, the interviewer asks me, “What is the definition of content marketing?” Over the years, I didn’t care much about the ans ...
How to Advertise on Instagram: A Guide for Marketers
More than two million companies use Instagram ads to reach audiences, engage followers, and promote their products.
Types of Instagram ads Instagram o ...
Content Marketing Isn’t a Marathon—It’s a Relay Race
Great content marketing can absolutely deliver compounding returns over time, building loyal audiences likely to buy more from a brand.
“If you are CE ...
5 Fantastic Examples of CEOs and Marketers Who Averted Potential PR Disasters
Facebook's CEO and COO are now apologizing.
This isn’t the first time Zuckerberg has been criticized for mishandling bad press, so I for one was left ...
3 Ways to Avoid Creepy Marketing Practices and Build Trust With Your Customers
I recently visited a travel website when my family was considering a Hawaiian vacation.
Yet almost immediately, I started seeing online ads and emails ...
Crushing Conclusions: Why Content Marketers Shouldn’t Skip the Ending
We marketing writers spend a lot of time crafting a piece of content.
3 Reasons Conclusions Deserve Content Marketing Care #1 – Content consumption is ...
Crushing Conclusions: Why Content Marketers Shouldn’t Skip the Ending
We marketing writers spend a lot of time crafting a piece of content.
3 Reasons Conclusions Deserve Content Marketing Care #1 – Content consumption is ...
5 Essential Media Buys for First-Time Marketers
When people are searching for your products or services on the search engines, you need to make sure they can find you.
But paid search is 100 percent ...
What Marketing Can Learn from Sales featuring Patrice Greene
Welcome to this edition of Modern Marketing Point of View.
Today we hear from the dazzling Patrice Greene, President of Inverta.
Patrice joins us to d ...