Tag: Marketing
Struggling to Market to Millennials? Here Are 4 Tips That Can Help.
Recognize the new brand loyalty.
Back in the day, loyalty meant coming back to the same brand time and time again, almost in default mode.
Now, brand ...
The Holiday Marketing Guide for Small Businesses
Besides a contest, you can make your business kid-friendly by providing a children’s space with toys and books to keep tired, fussy kids occupied whi ...
3 Mouth-Watering Content Marketing Case Studies That Bring Home the Bacon
6 months along and in arrives a marketing email with the subject line: “[Infographic] Good Marketing starts with good snacks.” Yes, I understand, I’m ...
Until Robots Destroy Us All (!), ‘AIM’ High With AI Marketing
So, for startups especially that are looking to grow their viability and expand their consumer reach, AI presents lucrative marketing opportunities e ...
This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
In the news, we discuss Google’s olive branch to p ...
Cloud-Based Startups Face Tough Marketing Challenges
“Digital marketing will become more attuned to consumers’ lives,” said Deepa Miglani, senior vice-president of U.S. marketing at Babbel, a language l ...
Digital Knowledge Manager: 5 Skills You Need to Succeed at the the Newest Marketing Role
Customers and companies alike increasingly demand the most accurate data from the most authoritative sources.
Companies are responding with a new rol ...
How marketers are wrestling with virtual reality’s adoption issue
Virtual reality has yet to gain mainstream traction, but it has maintained its grip among marketers. The way marketers are approaching the medium has ...
Digital Knowledge Manager: 5 Skills You Need to Succeed at the the Newest Marketing Role
Customers and companies alike increasingly demand the most accurate data from the most authoritative sources.
Companies are responding with a new rol ...
What to Consider When It’s Time for New Marketing Technology
Marketing automation tools.
In many cases, the changes companies need to make don’t even require new technology.
“Companies often adopt new technolog ...