Tag: Mattel
What Brands Can Learn from Barbie’s Social Video Success
Strategy Content Strategy What Brands Can Learn from Barbie’s Social Video Success Share on Over the last few years, Barbie videos have allowed the ic ...
Barbie and Hot Wheels on Social Video: An Interview with Mattel
Strategy Content Strategy Barbie and Hot Wheels on Social Video: An Interview with Mattel Share on Mattel is one of the best-known toy brands in the e ...
The Ken Doll Got a Makeover (and a Man Bun). Here’s What it Teaches Us About Buzz.
Mattel Mattel announced this week a new range of diverse Ken dolls -- slim Kens, husky Kens, Kens with new skin tones and corn rows and even one with ...
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